00 — Tsubasa

We build AI agents.
We make them play as a team.

Tsubasa builds products on AI agents that work together as a team. With Aurora, your content, SEO, website, social, ads and analytics pull in the same direction and move your marketing forward: from request to result, with checks and sign-off where they count.

Let’s talk
Who we areTsubasa · Switzerland
What we buildProducts built on specialist AI agents
The marketing teamAurora
Changing the game

Companies don’t lose
for lack of talent.

They lose because talent works in silos, decisions come too late and too many initiatives never make it to production.
The Origin · Tsubasa
Why Tsubasa

The name goes back to a childhood dream, but it’s about the work we do today.

When we were kids, that cartoon made the impossible feel within reach: endless pitches, unthinkable shots, fierce friendships and rivalries that made everyone better. It was never just football. It was the idea that imagination, discipline and teamwork could turn a dream into action.

AI now offers the same kind of leap. Companies can build in weeks what, only a few years ago, was out of reach on budget, time or complexity. Tsubasa brings that feeling to B2B: our products help clients build, fast, what used to stay a wish, a backlog item or a slide deck.

The number 10

Tsubasa

Vision: reading the game ahead of everyone else and turning scattered talent into a shared direction.

The striker

Hyuga / Mark Lenders

Determination: taking hard problems head-on, without watering them down, and driving the move all the way to the result.

The goalkeeper

Wakabayashi / Benji

Control: safeguarding data, quality, privacy and reliability while the system picks up speed.

The partner

Misaki / Tom Becker

The assist: threading clean passes between people, processes and AI agents, without chasing the spotlight.

The defender

Ishizaki / Bruce Harper

Grit: doing the unglamorous but decisive work when the move needs saving.

The fragile talent

Misugi / Julian Ross

Judgement: choosing where energy and time go, and in what order, because not every run adds value.

01 — The game model

Five moves from first touch to goal.

We read every project like a match: pitch, team, space, action, result. Technology only matters when it makes the play better.

Reading the game
01Reading the game

Read the game first

Before we automate anything, we work out where the space really is: the data available, constraints, customers, margins, risks and operational openings.
Passing lane
02Passing lane

Open the lane

We connect processes, data, content, CRM and people into a flow that actually runs. The value isn’t the agent on its own: it’s the right pass at the right moment.
The quiet assist
03The quiet assist

Let the client score

The client stays centre stage. Tsubasa works behind the scenes, preparing the analysis, documents, automations and follow-ups so the team can finish the move.
Finishing
04Finishing

Put it in the net

Every cycle ends with something people actually use: code, a process, content, a report, a pipeline or controls in production. No initiatives stuck in midfield.
Protecting the result
05Protecting the result

Keep a clean sheet

We keep watch over quality, privacy, consistency and risk. An AI system is only worth having if it speeds things up without exposing the company to avoidable mistakes.
02 — The augmented team

Agents on the pitch alongside the team.

We do not replace the best people: we remove friction around them. AI agents prepare, check, coordinate, and the human team decides the plays that matter.

Operations playmaker
PlaymakingProcesses · Data · Priorities
Operations playmaker
It brings order to the pitch: priorities, information, tasks, responsibilities and sequencing. It turns a messy project into passes the team can execute.
RHYTHM · RESPONSIBILITY · FIELD
Sales assist and finishing
AttackContent · CRM · Opportunities
Sales assist
It prepares the assets, messages, follow-ups and materials that put the client in front of goal. No magic promises: sales actions you can trace.
ASSETS · PIPELINE · FOLLOW-UP
03 — Who AURORA is for

AURORA does the work.
You make the calls that matter.

AURORA is built for teams who want to grow their marketing this way: ask in plain words, preview the result, then decide what goes live.

A well-built play

AURORA plays well with:

  • Founders and CEOs who want their marketing to start from a written strategy: who to reach, what to say, what to offer.
  • Companies that want one consistent brand, with logo, colours and fonts turned into rules every page, video and document follows.
  • Teams who want to update their content from their phone, as easily as messaging a colleague, in English, Italian or German.
  • Anyone who wants to preview every change before choosing what goes live.
A blocked play

Not the right fit for:

  • Companies after one-off content, with no strategy or brand to hold it together.
  • Anyone who wants to hand everything off without ever checking the work before it goes live.
  • Teams who'd rather hold a meeting and write a long brief just to change one line on their website.
  • Anyone looking for guaranteed results. AURORA delivers real work, not numbers nobody can control.
04 — The product

What AURORA
does for you

AURORA is Tsubasa’s marketing agent. It covers three areas: strategy, brand and website. Everything lands on the test site first; only the work you pick goes live.

Strategy: who to talk to and what to say
01Strategy
Who to talk to, what to say
AURORA writes your strategy: hungry crowd, positioning, offer and messaging, all down in black and white.
HUNGRY CROWD · POSITIONING · OFFER
Brand kit and design system
02Brand kit & design system
Your brand, ready for your website
It pulls the logo, colours and typefaces from your brief and brings them together on one page. Then it uses them to build buttons, headings, forms and cards.
LOGO · COLOURS · COMPONENTS
Website and content
03Website & content
Your website and your content
It builds your website and updates it whenever you ask in plain language. It also prepares your company presentation, your videos and a campaign with LinkedIn posts, emails and a landing page.
WEBSITE · PRESENTATION · CAMPAIGN
Tsubasa's marketing agent

Your marketing,
handled by AURORA.

AURORA starts with strategy: it works out where you can win, then turns that into a brand kit, a design system and a website. AURORA does the work. You decide what goes online.

Meet AURORA