Your brand, always consistent.
Your brand's rules, in every delivery.
Change a website often enough and it starts to drift. With AURORA, every job starts from the same three foundations: strategy, brand kit and design system.
The brand kit
Your logo, your colours with their names and codes, the typefaces for headings and body text, and your voice: how your brand speaks. It has its own page in the reserved area.
Imported from the brief
No filling it in by hand: AURORA imports it from your brief.
The design system
Buttons, headings, forms, states, dark sections and cards, all in your brand kit’s colours and typefaces. Every new page is built from these components.
Rules AURORA can read
Colours, voice and components become rules that every delivery follows.
The strategy
Who to talk to and what to say. The Strategy page sets out the hungry crowd (people who already have the problem and are looking for a solution), the positioning, the offer and the messages.
The method behind it
AURORA follows a direct-response marketing method: hungry crowd, positioning, offer, copy and testing. You can read it on the AURORA method page.
The same brand, on every page.
In Tsubasa’s brand kit, the colours have names like Playmaker, Navy and Sky. The typefaces are JetBrains Mono and Outfit. The voice is concrete, direct and collaborative.
This page uses the same components and the same voice as every other AURORA page.
What it needs from you, and what it won’t do.
Needed: a brief that covers your brand
Logo, colours and typefaces: AURORA imports the brand kit from it.
Needed: your input for the strategy
What you sell, who you sell to, and what sets you apart. Anything it can’t find in the brief or on your website, it asks you.
It doesn’t promise results
The strategy says who to talk to and what to say. How the market responds is beyond anyone’s control.
The questions we hear most.
Do I need to repeat colours and tone with every request?
No. They live in the brand kit and design system, and AURORA applies them to every delivery on its own.
Where can I see my brand kit?
On its own page in the reserved area, alongside the design system and the strategy.
Why do I need a design system if I already have a brand kit?
The brand kit defines how your brand looks. The design system turns that into ready-made website building blocks, so every new page matches the rest.
Want AURORA
for your company?
For now, access is through the waitlist. Tell us about your project and we’ll get back to you within 48 working hours.